Started in 2012, So Eco offers a range of PETA accredited Cruelty Free & Vegan products with a unique emphasis on components being responsibly and ethically sourced. The brand's approach incorporates eco-focused principles that ensure a lower impact on the environment through responsibly sourced products & packaging. The range consists of makeup brushes and sponges, hair brushes and combs, bath accessories, and beauty implements.
So Eco is an official partner of Tree Nation, planting trees for every 100 product sold! This not only helps to combat deforestation, but also encourages bio-diversity in an environment which has been greatly effected by logging. Partnering with Tree Nation also allows us to support local communities whilst helping to reduce the effects of CO².