Since 1979, wet n wild has been an affordable and trusted brand that has made makeup available to all beauty lovers. With a wide range of products, a broad selection of colors and exceptional quality at fantastic prices, the brand reaches out to consumers of all ages, ethnicities and economic status. wet n wild is a brand in constant development - it follows the latest makeup-trends and aims to produce products of the best quality at the best price.
wet n wild does not test on animals and has never done so. The brand is a PETA-certified, cruelty-free brand and great focus is on maintaining a sustainable view on beauty for the future.